Discover the BR-X3, Bell & Ross’ striking X-inspired watch that blends bold design with durable materials like titanium and stainless steel. With a 41mm case, 100-meter water resistance, and a sophisticated dial featuring a three-layer layout, it offers both sportiness and elegance. Powered by the high-precision BR-CAL.323 movement, it boasts a 70-hour reserve. Continue exploring to uncover all its innovative features and unique appeal.

Bell & Ross reveals the BR-X3, a bold timepiece inspired by the dynamic shape of an X. From the first glance, you’ll notice its distinctive design language that balances sporty robustness with refined sophistication. The case measures 41mm in diameter, making it versatile for daily wear without overwhelming your wrist. Its 13.3mm thickness, about 3mm thicker than the recent BR-03 models, adds a substantial feel while maintaining comfort. Crafted using a multilayer sandwich architecture, the case features two gray titanium plates—top and bottom—that enclose a black band designed to match the strap color. Depending on your style preference, you can choose between micro-blasted Grade 2 titanium for a sleek, stealthy Black Titanium look or satin-finished stainless steel for a classic Blue Steel aesthetic. The watch’s water resistance reaches 100 meters, so you can confidently wear it during active pursuits without worrying about water exposure or durability concerns. High refresh rates enhance gaming experiences.
The Bell & Ross BR-X3 combines bold design with versatile materials and 100m water resistance for everyday or active wear.
The dial design emphasizes depth and complexity with a three-layer construction. The base comes in either matte black varnish—perfect for the Black Titanium—or a striking blue sunray finish for the Blue Steel. Its signature feature is the X-shaped, or hourglass-like, layout formed by rhodium-plated or micro-blasted metallic frames that draw your eye. The elongated date window at 3 o’clock offers practicality, while the power reserve indicator at 9 o’clock provides essential information at a glance. Numerals at 12 and 6 are applied for easy orientation, complemented by semi-openworked hands and markers filled with luminous Super-LumiNova X1, ensuring visibility even in low-light conditions.
Powering this impressive piece is the BR-CAL.323 automatic movement, developed in collaboration with Kenissi. It vibrates at 28,800 vibrations per hour (4 Hz), ensuring precise timekeeping. Certified as a chronometer by COSC, it guarantees accuracy, while the 70-hour power reserve means you can wear it for days without winding. The exhibition caseback offers a view of the intricate mechanics, including the gear train and balance wheel, blending technical beauty with function. This movement is known for its robustness and reliability, making it suitable for a variety of demanding environments.
Comfort remains a priority with the perforated rubber strap, which promotes breathability during extended wear. The strap’s color matches the rubber bezel ring, creating a cohesive look, and it’s secured with a pin buckle that matches the case finish. For those seeking a lighter option, the titanium case option reduces weight and enhances comfort. Designed for versatile use, whether daily or extreme, the BR-X3 combines sportiness with sophistication seamlessly.
Available through Bell & Ross’s official retailers and online store, the Blue Steel version is priced at approximately $7,200 USD. The Black Titanium model offers a more understated, stealthy appeal, making the BR-X3 a compelling addition to any collection.
Frequently Asked Questions
What Inspired the Design of the BR-X3?
The design of the BR-X3 is inspired by aerospace technology and extreme conditions. You’ll notice its cockpit instrument aesthetic, reminiscent of spacecraft panels, and bold case architecture that mimics high-performance racing components. The multilayer construction, innovative materials like titanium and DLC coatings, and motifs linked to space exploration all emphasize durability, functionality, and an adventurous spirit, making it a striking tribute to aerospace and extreme sports engineering.
How Does the X-Inspired Theme Influence Functionality?
Like a compass guiding your way, the X-inspired theme shapes the BR-X3’s functionality by emphasizing clarity and precision. You’ll find intuitive displays, with indicators like the date and power reserve seamlessly integrated into the X framework, making reading effortless. The robust case and high-performance movement ensure durability for daily and extreme use, while the luminous markers help you stay visible in low light, all reflecting the dynamic, functional spirit of the X design.
What Materials Are Used in the BR-X3?
You’ll find the BR-X3 crafted from micro-blasted Grade 2 titanium or satin-finished stainless steel, offering durability and style. The titanium version features a black DLC coating on the crown guards for contrast. Its sandwich-style case design combines titanium plates with sapphire crystals for scratch resistance. The dial uses layered materials, with anodized aluminum accents, and the perforated rubber strap complements the technical look. These materials guarantee strength, precision, and a sleek, sporty aesthetic.
Is the BR-X3 Limited Edition or Mass-Produced?
The BR-X3 is more like a well-crafted symphony than a fleeting note; it’s mass-produced within Bell & Ross’s regular lineup. You can find both the Blue Steel and Black Titanium versions readily at authorized retailers and online, highlighting its broader availability. Unlike limited editions, this watch is built for enthusiasts who seek high-performance, reliable craftsmanship without the exclusivity of a numbered, limited run, making it accessible yet premium.
What Is the Price Range of the BR-X3?
The price range of the BR-X3 is approximately USD 6,800 to USD 7,900, depending on the model and material. If you choose the Blue Steel edition, expect to pay around USD 6,800 to USD 7,000. For the Black Titanium version, prices climb to about USD 7,200 to USD 7,900. This reflects the watch’s premium materials, craftsmanship, and innovative design, making it a luxury choice for collectors and enthusiasts.
Conclusion
The BR-X3 is a bold statement, like a lightning bolt cutting through the sky, showcasing Bell & Ross’s daring spirit. With its striking design and precision, it’s not just a watch — it’s a symbol of innovation that fuels your style. Whether you’re pushing limits or making a statement, the BR-X3 keeps time with the same fearless energy. Embrace the future of horology and let this timepiece be your guiding star.