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House of Gucci Is at a Pivotal Moment—Could a Complete Brand Overhaul Prevent Its Downfall?

Struggling to maintain relevance, Gucci’s bold transformation under De Sarno raises questions about its future—will this overhaul secure its legacy or lead to its demise?
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brand overhaul for survival
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Published on 10 February 2025
Author
Hans Wilson
Tags
  • brand overhaul,
  • fashion legacy,
  • Gucci transformation
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