The final pie store in Pie City | Finances Journey


How one pie store is combating to outlive the pandemic.

When Sarah Joe Montana Chavez first visited Pie City, New Mexico, on household holidays, three pie eating places have been open for enterprise within the small high-desert city. The city’s love of pie was signified by {the summertime} Pie City Pie Competition. Pie City’s enchantment was was based mostly on curiosity from quirky vacationers. “Of us have a look at a map and suppose, oh, Pie City, let’s verify that out and eat a pie in Pie City,” says Montana Chavez.

 Then the COVID-19 pandemic halted mass gatherings and the Pie City Pie Competition needed to be cancelled in 2020. Trepidation lingered for the three pie companies on whether or not to open their doorways, due to the unknown well being components of the virus. After the pandemic hit, two of the three pie retailers in Pie City shuttered, leaving one sole pie store – the Gatherin’ Place – the final pie store in Pie City.  

 Montana Chavez baked at residence for enjoyable previous to shifting to Pie City, however didn’t notice that she could be carrying on a small-town custom of doing simply that: baking pie. A Phoenix, AZ native, relying on the day, Montana Chavez is the baker, shipper, cook dinner, and entrance of home workers for the final pie store in Pie City: Pie City Pies.

 In January 2021 Montana Chavez was folded into her new position as one of many final bakers in Pie City. She was in between jobs when her stepmother, Sarah Chavez, determined to buy a historic Pie City vintage store, the Pie City Homestead, which is subsequent to the pie store previously referred to as The Gatherin’ Place. Montana Chavez moved to Pie City to assist her stepmother with the vintage enterprise, however when Chavez realized of the chance to purchase the final pie store in Pie City subsequent door, she couldn’t resist. Having the ability to serve vacationers pie in Pie City was the impetus for Chavez to buy the Gatherin’ Place and preserve the final pie store in Pie City alive.

 Montana Chavez realized all about baking New Mexican pies from the earlier baker at The Gatherin’ Place and carries on the distinctive custom of home-spun baking. The preferred pie she crafts is the New Mexico Apple Pie, a fundamental apple pie combined with inexperienced chile and piñon, a treasured Southwestern nut that bursts from clusters of bushy piñon bushes throughout New Mexico every fall.

Montana Chavez says she has seen an uptick in RV journey with adventurers on their method to California and Nevada. Nevertheless, Pie City faces distinct challenges in ramping up tourism as a result of regardless that comparable cities throughout the state have confronted related journey fluctuations throughout the pandemic, Pie City’s issues lie in its rural, serene nature. “There’s simply not an excessive amount of out right here. In Santa Fe, there are lots of eating places and locations to go, however in Pie City, there may be the RV park and a resort or two. Having the final restaurant right here and preserving it open is what makes Pie City a spot to nonetheless cease and go to.”

 Because the pandemic hopefully turns a tide that welcomes again vacationers to Pie City, Montana Chavez is assured within the management that she and her stepmother can present for companies growth and the group. “My stepmother is huge on serving to native artists by promoting their items on the Pie City Homestead. She works to maintain everybody concerned to assist the city keep alive.”


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